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Motivation Factor

October 21, 2016

Many people believe that Leaders need to motivate their employees.

Is that really true? Where does motivation come from? What is your motivation to do what you do?


Hierarchy of Motivation©

The underlying philosophy behind the Hierarchy of Motivation© is that, in order to achieve lasting motivation, we must:


  • Identify and act on the things that drain our energy
  • Understand the impact of and assume responsibility for our needs
  • Actively apply and leverage our innate talents
  • Become purpose-driven in our contributions, goals and choices


Beschreibung: Hierarchy_of_motivationUS.png


The Hierarchy of Motivation© illustrates that the better we are at addressing and responding to each level of the pyramid, the more self-awareness and motivation we will experience. Recent brain research also supports the theory that our ability to incorporate new learning and to manage change increases proportionally with our position in the Hierarchy of Motivation©. From cognitive psychology we know that the thoughts and meaning we assign to our experiences affect our emotions and, subsequently, our behavior. It is within this sequence that there is the opportunity for development. The first step in personal development and change is awareness. Accordingly, this is reflected in the two lower levels (Energy and Needs), which support the development of this awareness. The two upper levels in the hierarchy reflect growth. Brain research has shown that the body's “happiness” hormones (and neurotransmitters like dopamine and serotonin) are triggered, when we use our innate talents and contribute to something that is bigger than us. When we are aware of our talents and passions and use them as a bridge for learning, the learning process is faster and more efficient. Research also suggests that, when we are driven by internal motivation factors (talents) we are able to remain more optimistic, which in return creates an optimum environment for further development.

Motivation is individual and situational. Knowing how to handle your key-motivators enables you to navigate when you meet frustrations, stress and hard deadlines – but it also helps you managing your own career, success and how to achieve your goals.

The day will be split into 4 sub workshops – Energy, Needs, Talents and Purpose. As a preparation all confirmed participants receive an invitation to fill in a questionnaire 2 weeks before the workshop (Motivation Factor Indicator) and get their individual report, which they need to bring with them to the workshop. The workshop consists out of 3 key elements:

  • short presentation/introduction into each layer,
  • peer coaching/ facilitating each other (to support this the participants will receive a workbook and a mini guide),
  • sharing the learning with the whole group.

During the day the participants will explore each layer of their own hierarchy of motivation and walk away with a personal purpose statement, which helps them to understand why they do what they do.





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